Dunlopillo Launches Innovative Pillow Merchandiser
Dunlopillo have recently introduced their new Pillow Merchandising System which allows the stockist to show the range and for the consumer to select one to try.
The fully branded Dunlopillo unit allows all six pillows in the range to be quickly merchandised, with slim and deep options identified along with the three ranges of Tempsmart with Harmonize, Tempsmart and Classic Dunlopillo pillows.
The unit has a compact footprint that allows it to fit easily into the linen and bed sections alike, allowing the stockist to cross merchandise the products and the consumer to easily select the pillow.
The integral LCD TV screen is supplied with all power connections and the presentation can be upgraded with its state of the art SD card which is supplied with a Dunlopillo Pillow only or a Dunlopillo Bed and Pillow presentation that has been created to help in product selection.
Stuart Hobbs – Manager at Francis of Malvern commented “The Dunlopillo Pillow Display has been a great asset to my sales floor. The TV screen draws customers in to the Dunlopillo section, informing them of the ranges, helping them select the right product for them and supporting our sales team. As a result the Dunlopillo products have been selling extremely well.”
